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Why Customers Are “Gone in 60 Seconds” – Featuring Forrester

Original Airing Date: Wednesday, February 27, 2008

What your customers won’t tell you, they will tell to 1,000,000 people. Forrester Vice President, Bruce Tempkin, describes how YouTube and Starbucks have caused a paradigm shift for Financial Services organizations in terms of customer experience and expectations. Learn how Cardiff BPM ensures that Financial Services organizations are providing their customers with the right experience that will improve customer satisfaction, maintain loyalty, attract new customers and significantly improve the bottom line.