Engage Customers and Drive Conversions Like Never Before

Optimizing Marketing Across All Customer Touchpoints

Optimizing Marketing Across All Customer Touchpoints

A webcast by AMA and Autonomy

Marketing methods of the past are ineffective when dealing with the current mass of customer data.  78% of customers jump from channel to channel, making it difficult to understand and derive value from your customer interactions.  Advanced technology now makes it possible to optimize and profit from every part of the marketing mix– everywhere, every time, across all channels – from your website to your search marketing strategy.

Hear firsthand how to navigate the ever-changing marketing landscape from Suresh Vittal, a leading enterprise marketing technologies analyst at Forrester Research, Inc.

See real-world examples of marketers leveraging Autonomy Optimost’s Marketing Optimization platform to identify and adapt to emerging trends, understand customers better and take the most effective marketing action in real time.

You will learn how to:

• Identify the most compelling content for different visitor segments
• Improve search marketing ROI with automated keyword analysis
• Optimize and target relevant ads to maximize advertising revenue
• Deliver personalized and intelligent product recommendations 

PRESENTERS:
Andy Jenks, CEO, Autonomy Optimost
Suresh Vittal, Vice President, Principal Analyst, Forrester Research, Inc.
Anna Carbonara, Moderator, American Marketing Association

Duration: 60 mins